Postgraduate and specializations

Postgraduate
Wine Business & Marketing

Duration:

5 months

Academic period:

February - June

Schedule:

Online

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POSTGRADUATE IN DIGITAL, COMMUNICATION, MARKETING AND SALES STRATEGY IN THE WINE SECTOR

 

WHY DOING A POSTGRADUATE COURSE SPECIALISED IN THE WINE SECTOR

The wine sector is undergoing big changes:

  • Ever growing and more aggressive competition
  • More demanding, informed, digitised and disloyal customers, in search of experiences
  • Development of wine e-commerce
  • Decrease of wine consumption per capita in some countries, as opposed to other beverages such as beer

 

In order to keep competing in the market, it is essential to know how to adapt to new trends and to new customers’ profiles, as well as to know how to differentiate from competitors. It is important to build a strategy that improves brand awareness and emotional attachment to the brand, encouraging clients to buy it and recommend it.

 

The wine sector needs to redesign its online and offline strategy. Only those companies and those professionals who do it, will be able to stand out and secure their future.

 

CHARACTERISTICS

  • Online course, exclusively in Spanish
  • 50 hours of video content (equivalent to 20 minutes of video per day for 5 months)
  • On-site masterclasses with great professionals and experts from the sector (also available online)
  • Program downloadable in PDF
  • Selection of articles and materials to go deeper into the topics
  • Continuous assessment
  • Start: September 2019 – FULL
  • New edition: February 2020

 

BENEFITS

With this 360 postgraduate course you will learn how to….

  • Communicate efficiently with your customers / distributors by associating certain qualities and values to your brand, by differentiating from competitors and by building a convincing and attractive brand story
  • Attract customers easily thanks to the development of a digital strategy specialized in the wine sector: SEO / SEM, content marketing, inbound marketing, campaigns on social networks, …
  • Design a website that allows you to attract traffic, seduce and retain your (potential) customers and distributors
  • Develop an efficient online marketing strategy (marketing platforms, e-commerce, databases …) and offline strategy (wine tourism, export …)
  • Improve your personal brand to achieve differentiation and stand out in the sector

 

TARGET

WINE CELLARS, DISTRIBUTORS, RETAILERS & E-COMMERCE

SOMMELIERS & OTHER PROFESSIONALS WITHIN THE SECTOR

COMMUNICATION PROFESSIONALS WITHIN THE WINE SECTOR

 

 

EXAMPLES 

 

You can find more information at www.winebusinessandmarketing.com

 

 

MORE INFORMATION

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