27 / 02 / 2012
February 24. Higher Grade students enjoy the knowledge, experience and advice of one of the most prestigious tourism consultants internationally as Marc Gual, Bachelor of Legal Sciences and Economics, ESADE Business School MBA and Master in Urban Planning from the UPC.
In his professional experience include his duties as Director of Development at Rest BestHotels, Expansion Director Sidorme Quality Low Cost Hotels, Director of BNP-PARIBAShotels and Club Med.
Began by positioning the students to the concept of sectoral organization through formation of groups and chains.
Marc, documented its involvement in actual reports on the participation of the chains in the hotel sector in the five official categories and highlighting the concept of profitability of hotels3 * and 4 * in which the pair works great profitability and image.
“More than half of the 4 & 5 * in Spain belong to a chain. Are, therefore, in these segmentshotel where they have greater specific weight chains. “
“Choosing a good strategy, investments interested in maintaining, preparing the speech, the contribution of official documents and the enthusiasm and expectations, are key aspects that define the strategy for raising capital.”
Made very clear need for hotel chains to optimize space and make them profitable advantage of the opportunities and occupy the best locations ”quality, location, price and service”